Founded in 1948 as the only British agency in New York, the Ogilvy ad agency has evolved over the years to become the giant agency it is today. Today it goes by the name Ogilvy and Mather and operates in more than 169 cities all over the world.
When founding the agency, David Ogilvy repeatedly told his team that “Every advertisement is part of the long-term investment in the personality of the brand.” This statement became the maxim by which the Ogilvy ad agency has operated till today.
In his statement, Ogilvy taught his team that their job was to build their clients’ brand why producing quality advertisements. Going by the high quality of the advertisements that Ogilvy has produced over the years, it is only logical to say the message was well received. The agency’s work has made it one of the most recognized and decorated ad agencies in the world.
Just last year, 2017, the Ogilvy was named the Most Effective Network for the third year in a row at the Greater China Effie Awards. Following in the footsteps of the parent company, Ogilvy & Mather Africa was declared the Agency Network of the Year for 2017. The pan African ad agency has won the award every year since it was founded in 2010.
Other than ensuring they produce exemplary work for the clients, Ogilvy’s success can also be attributed to its ability to evolve and venture into new frontiers. The evolution has seen what started as a small ad agency company become a conglomerate comprising of different departments such as: advertising; public relations; branding; retail marketing et cetera. Today, Ogilvy can proudly say that it has served many of the Global 500 companies through this departments.
As Ogilvy continues to conquer newer frontiers, we at Tryten are pleased that they are some of our most esteemed clients. Through our iPad Kiosks and Locking Base Plate, Ogilvy’s clients are able to work more efficiently to produce quality work for their clients. The Kiosks are also ideal for showcasing products and services to potential clients.